Journal
Notes from inside a service business
Essays on building and scaling a service business, written from inside one. What worked, what did not, and what it cost. 15 so far.
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Challenges running a service-based business.
In May 2015, I finally took the first step and founded division5. Picture this: A 23-year-old with no connections, no money, no references, and no experience. How hard could it be?
Entrepreneurship is a rollercoaster
If there is one advice I wish someone told me before starting out is this : Entrepreneurship is a rollercoaster. Be humble during the highs, don’t despair during the lows. The journey is long and full of twists.
Service vs Product
I spent years trying to pivot away from services, for three reasons I now know were wrong. Every business scales, most founders just cannot scale theirs yet.
Control the Growth
After four years division5 hit a ceiling we did not know how to break. Partnerships, networking and sales are the three ways out, and only one of them leaves you in control.



