Receipts, not predictions
2015
Founded division5 at 23. No money, no network, no references.
5 → 2
People it takes to run our recruitment, now that agents do the assembly work.
350+
Tools our agents can use. Every one that writes still waits for a human.
14
Long-form conversations recorded with founders for the podcast.
division5 · divisionAI
Builds
Service businesses that scale, and the teams and systems that run them.
Scaling the Unscalable
Talks
Long conversations with founders about what really happens inside a company.
Speaking
Speaks
Post-mortems, not predictions. What putting AI agents into a real business cost.
Start here
“Services don’t scale.” That rule was never about services. It was about founders.
The essay behind everything else on this site. A decade of running division5, which constraints were real, which ones I invented, and what changed when AI removed the last one that was true.
Read the essayJournal
Notes from inside a service business
AI just flipped the script on scaling
We are witnessing a fundamental inversion of the business laws of gravity, and most founders haven't realized the ground is shifting beneath their feet.
The Silicon Valley Illusion
Many years ago, I wrote an article called "The Silicon Valley Illusion." It was about founders and startups relentlessly chasing a culture that, frankly, doesn't belong to them.
Put yourself out of business with AI
I’ll admit it: initially, I was an AI skeptic when it came to software development. If you know how deeply complicated the software development process actually is, you probably understand why I doubted AI could do a genuinely good job.
When Intelligence Becomes a Commodity
For years, we built our businesses and careers around one scarce resource: being the smartest person in the room. If you could process information faster, write better code, or synthesize data quicker, you won. That era is over.
The podcast. Long conversations with founders about the parts of building a company that never make the pitch deck: burnout, co-founders, bootstrapping, and the loneliness nobody mentions.
Work with me
Three ways to work together
For service business founders
The Constraint Sprint
Four remote sessions over two weeks with you and your leadership team. You leave with a written analysis of what the business is stuck on and a ninety day plan to clear it.
€7,500 fixed. If the first session is not useful, we stop and you pay nothing.
How the sprint works →For organisers and podcast hosts
Speaking
Talks about what actually happened when we put AI agents into a real business, including the parts that went badly. Post-mortems, not predictions.
Conference talks, panels, half-day workshops and podcast guest spots.
Topics and bios →For founders in Albania and Kosovo
Angel investing
I back B2B productized services and services turned into software, built here and already selling in Europe or the US. Customers and distribution come with the cheque.
No fund and no committee. I read every application myself.
What I invest in →Why I build in Albania
Albania exports its best people. Everything I build is a bet that it does not have to.
A young engineer here should not have to choose between the career they want and the country they are from. Real projects, senior people to learn from, and clients across Europe, without boarding a plane. That is what the companies are for.
Read my storyFree playbook · 11 pages
Productize and Scale
Eight steps to turn work you reinvent for every client into something that runs without you. Every step ends in something you have to write down, because a question answered in your head is one you flatter yourself through.