The Silicon Valley Illusion
Many years ago, I wrote an article called "The Silicon Valley Illusion." It was about founders and startups relentlessly chasing a culture that, frankly, doesn't belong to them.
Mirror mirror on the wall, who is the most successful of them all?
We all know the fairy tale. The Evil Queen, desperate for validation, stands before the mirror. She doesn’t ask if she is kind. She doesn’t ask if she is building something that lasts. She asks: "Who is the fairest of them all?"
Challenges running a service-based business.
In May 2015, I finally took the first step and founded division5. Picture this: A 23-year-old with no connections, no money, no references, and no experience. How hard could it be?
Entrepreneurship is a rollercoaster
If there is one advice I wish someone told me before starting out is this : Entrepreneurship is a rollercoaster. Be humble during the highs, don’t despair during the lows. The journey is long and full of twists.
Control the Growth
After four years division5 hit a ceiling we did not know how to break. Partnerships, networking and sales are the three ways out, and only one of them leaves you in control.




