
The Silicon Valley Illusion
Many years ago, I wrote an article called "The Silicon Valley Illusion." It was about founders and startups relentlessly chasing a culture that, frankly, doesn't belong to them.
5 articles

Many years ago, I wrote an article called "The Silicon Valley Illusion." It was about founders and startups relentlessly chasing a culture that, frankly, doesn't belong to them.

We all know the fairy tale. The Evil Queen, desperate for validation, stands before the mirror. She doesn’t ask if she is kind. She doesn’t ask if she is building something that lasts. She asks: "Who is the fairest of them all?"

In May 2015, I finally took the first step and founded division5. Picture this: A 23-year-old with no connections, no money, no references, and no experience. How hard could it be?

If there is one advice I wish someone told me before starting out is this : Entrepreneurship is a rollercoaster. Be humble during the highs, don’t despair during the lows. The journey is long and full of twists.

After four years division5 hit a ceiling we did not know how to break. Partnerships, networking and sales are the three ways out, and only one of them leaves you in control.