
AI just flipped the script on scaling
We are witnessing a fundamental inversion of the business laws of gravity, and most founders haven't realized the ground is shifting beneath their feet.

We are witnessing a fundamental inversion of the business laws of gravity, and most founders haven't realized the ground is shifting beneath their feet.

Many years ago, I wrote an article called "The Silicon Valley Illusion." It was about founders and startups relentlessly chasing a culture that, frankly, doesn't belong to them.

I’ll admit it: initially, I was an AI skeptic when it came to software development. If you know how deeply complicated the software development process actually is, you probably understand why I doubted AI could do a genuinely good job.

For years, we built our businesses and careers around one scarce resource: being the smartest person in the room. If you could process information faster, write better code, or synthesize data quicker, you won. That era is over.

They tell you business is a shark tank. They tell you to eat or be eaten. I disagree. After 11 years of building companies, failing, and starting over, I’ve realized something important...

We all know the fairy tale. The Evil Queen, desperate for validation, stands before the mirror. She doesn’t ask if she is kind. She doesn’t ask if she is building something that lasts. She asks: "Who is the fairest of them all?"

A good business should make money, a great business has a purpose.

It was mid-2020, right after the pandemic lockdown, when we saw a huge surge in demand for our services at division5. At that time, we were a team of about 15 people, and to meet the growing demand, we needed to hire quickly.

A few months into my entrepreneurial journey, I was trying to figure out how to stay in business. Without connections, it’s tough—especially when your clients are businesses.

As a young entrepreneur, I was fascinated with Apple’s brand. The idea that two tech guys could build a multi-billion-dollar company was inspiring, to say the least.

In May 2015, I finally took the first step and founded division5. Picture this: A 23-year-old with no connections, no money, no references, and no experience. How hard could it be?

If there is one advice I wish someone told me before starting out is this : Entrepreneurship is a rollercoaster. Be humble during the highs, don’t despair during the lows. The journey is long and full of twists.

A Service-based business sucks! Products are cool.