
AI just flipped the script on scaling
We are witnessing a fundamental inversion of the business laws of gravity, and most founders haven't realized the ground is shifting beneath their feet.
15 articles · Page 1 of 2
For twenty years the rule was that services don't scale. That rule was never about services, it was about founders. Here is what a decade of running division5 taught me, and what changed the moment AI removed the last real constraint.
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We are witnessing a fundamental inversion of the business laws of gravity, and most founders haven't realized the ground is shifting beneath their feet.

Many years ago, I wrote an article called "The Silicon Valley Illusion." It was about founders and startups relentlessly chasing a culture that, frankly, doesn't belong to them.

I’ll admit it: initially, I was an AI skeptic when it came to software development. If you know how deeply complicated the software development process actually is, you probably understand why I doubted AI could do a genuinely good job.

For years, we built our businesses and careers around one scarce resource: being the smartest person in the room. If you could process information faster, write better code, or synthesize data quicker, you won. That era is over.

They tell you business is a shark tank. They tell you to eat or be eaten. I disagree. After 11 years of building companies, failing, and starting over, I’ve realized something important...

We all know the fairy tale. The Evil Queen, desperate for validation, stands before the mirror. She doesn’t ask if she is kind. She doesn’t ask if she is building something that lasts. She asks: "Who is the fairest of them all?"

A B2B service business will never claim it is changing the world. But providing careers that let young Albanians build their future here is a purpose worth having.

It was mid-2020, right after the pandemic lockdown, when we saw a huge surge in demand for our services at division5. At that time, we were a team of about 15 people, and to meet the growing demand, we needed to hire quickly.

A few months into my entrepreneurial journey, I was trying to figure out how to stay in business. Without connections, it’s tough, especially when your clients are businesses.

As a young entrepreneur, I was fascinated with Apple’s brand. The idea that two tech guys could build a multi-billion-dollar company was inspiring, to say the least.