Journal
Notes from inside a service business
Essays on building and scaling a service business, written from inside one. What worked, what did not, and what it cost. 15 so far.
Latest
AI just flipped the script on scaling
We are witnessing a fundamental inversion of the business laws of gravity, and most founders haven't realized the ground is shifting beneath their feet.
The Silicon Valley Illusion
Many years ago, I wrote an article called "The Silicon Valley Illusion." It was about founders and startups relentlessly chasing a culture that, frankly, doesn't belong to them.
Put yourself out of business with AI
I’ll admit it: initially, I was an AI skeptic when it came to software development. If you know how deeply complicated the software development process actually is, you probably understand why I doubted AI could do a genuinely good job.
When Intelligence Becomes a Commodity
For years, we built our businesses and careers around one scarce resource: being the smartest person in the room. If you could process information faster, write better code, or synthesize data quicker, you won. That era is over.
Kindness as the ultimate business hack
They tell you business is a shark tank. They tell you to eat or be eaten. I disagree. After 11 years of building companies, failing, and starting over, I’ve realized something important...
Mirror mirror on the wall, who is the most successful of them all?
We all know the fairy tale. The Evil Queen, desperate for validation, stands before the mirror. She doesn’t ask if she is kind. She doesn’t ask if she is building something that lasts. She asks: "Who is the fairest of them all?"
Make your journey purposeful
A B2B service business will never claim it is changing the world. But providing careers that let young Albanians build their future here is a purpose worth having.
Culture starts at the top
It was mid-2020, right after the pandemic lockdown, when we saw a huge surge in demand for our services at division5. At that time, we were a team of about 15 people, and to meet the growing demand, we needed to hire quickly.
Provide a service people love to share
A few months into my entrepreneurial journey, I was trying to figure out how to stay in business. Without connections, it’s tough, especially when your clients are businesses.
Your service is your brand
As a young entrepreneur, I was fascinated with Apple’s brand. The idea that two tech guys could build a multi-billion-dollar company was inspiring, to say the least.
